Johnsonville.com

JOHNSONVILLE "NO ORDINARY BURGER" CONTEST
OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

ELIGIBILITY: To be eligible to enter and win, entrant must be an individual 18 years of age or older, have reached the age of majority in his or her state of residence and be a legal resident of the fifty (50) United States (includes the District of Columbia). Void where prohibited by law. Employees of Johnsonville Sausage, LLC, ("Johnsonville" or "Sponsor"), GMR Marketing LLC ("GMR or Administrator") and each of their respective agencies, parent companies, subsidiaries, affiliates, promotional partners, sales representatives, and Contest and other vendor agencies involved in this Contest (collectively "Released Parties") and the immediate family (defined for the purposes of this Contest as parents, spouses, siblings, children) and household members of all such employees, are NOT eligible to participate in the Contest and/or win a prize. Contest is subject to all federal, state, and local laws and regulations.

HOW TO ENTER: There are two (2) ways to enter the Johnsonville "No Ordinary Burger" Contest (the "Contest"). 1: Online: visit www.johnsonville.com/burgercontest between 12:01 a.m. Central Time ("CT") on May 1, 2012 and 11:59 p.m. CT on July 3, 2012 (the "Contest Period"), complete the Official Online Entry Form, including your name, address (no P.O. Boxes accepted), daytime phone number (including area code), e-mail address, submit one (1) original recipe containing at least one (1) of Johnsonville's Original Bratwurst Patties, Mild Italian Sausage Patties, Cheddar Bratwurst Patties and/or Chorizo Patties as a main ingredient, for optional bonus points opportunity submit one (1) photograph of your prepared, original recipe, verify your eligibility, verify that you are 18 years of age or older and a legal adult in your state of residence, accept the Publicity Release, Rights License, Official Rules and Johnsonville's Privacy Policy, and click "Submit." Photograph is not required for entry but if submitted must be of the prepared, original recipe submitted as part of Contest entry. Entries must be received by 11:59:59 p.m. CT on July 3, 2012. 2: Facebook: visit the Johnsonville Facebook page at www.facebook.com/johnsonville, click on the Johnsonville "No Ordinary Burger" Contest app, log onto Facebook, click on the "enter here" link and follow the directions during the Contest Period. To enter, you must "Like" the Johnsonville Facebook page, allow the Contest application access to your Facebook profile and basic information. After clicking the "enter here" link, you will be routed to www.johnsonville.com/burgercontest to submit your information to enter the Contest. Complete the Official Online Entry Form, including your name, address (no P.O. Boxes accepted), daytime phone number (including area code), e-mail address, submit one (1) original recipe containing at least one (1) of Johnsonville's Original Bratwurst Patties, Mild Italian Sausage Patties, Cheddar Bratwurst Patties and/or Chorizo Patties as a main ingredient, for optional bonus points opportunity submit one (1) photograph of your prepared, original recipe, verify your eligibility, verify that you are 18 years of age or older and a legal adult in your state of residence, accept the Publicity Release, Rights License, Official Rules and Johnsonville's Privacy Policy, and click "Submit." Photograph is not required for entry but if submitted must be of the prepared, original recipe as submitted as part of Contest entry. Entries must be received by 11:59:59 p.m. CT on July 3, 2012. Photograph is optional for bonus points opportunity and not required for entry; see below "Bonus Points Opportunity" Section for details. If submitted, photograph must be of the prepared, original recipe, no individuals allowed. Other food items, beverages, garnishes, etc. will not be considered in the judging of the photograph. Limit one (1) entry per person/authorized e-mail account holder/Facebook account holder per calendar day during the Contest Period regardless of entry method. Entries received from any person or email account holder in excess of the stated limitation will be void and may result in disqualification of Entries. The Released Parties and each of their respective agencies, affiliates, parents, subsidiaries and their promotional partners, sales representatives, distributors directors, officers, employees, agents, assigns, and successors-in-interest and any advertising, promotion or other vendor agencies involved in this Contest are NOT responsible for any lost, late, delayed, or misdirected entries, or the marketing or fulfillment of the Contest. The Contest computer, as determined by Sponsor in its sole discretion, is the official timekeeping device for the Contest.

ADDITIONAL CRITERIA FOR ENTRY: Entrant must adhere to the following submission criteria to be eligible: 1) recipe submitted as part of Contest entry must include at least one (1) of Johnsonville's Original Bratwurst Patties, Mild Italian Sausage Patties, Cheddar Bratwurst Patties and/or Chorizo Patties as a main ingredient; 2) cooking method must be via grilling or adaptable to grilling; 3) recipe must be able to be prepared utilizing standard kitchen appliances, utensils, pots and pans; 4) recipe must list all ingredients and provide preparation directions; 5) all ingredients must be expressed in US measurements including cups, ounces, tablespoons, teaspoons, slices, strips, pinches and dashes; 6) condiments such as ketchup, mustard, mayonnaise, relish, pickles, tomatoes, onions and lettuce must be clearly identified as to whether they are garnishes or a main ingredient. Failure to indicate this will result in these items all being treated as a main ingredient; 7) recipe must be commercially viable with all ingredients readily available at a typical grocery store; 8) recipe must refer only to the type of ingredient in generic terms, no brand names are permitted except other than those of the Sponsor; 9) recipe must have a preparation time of forty-five (45) minutes or less, a cooking/grilling time of forty-five (45) minutes or less and a plating time of ten (10) minutes or less; 10) recipe must produce at least six (6) servings; 11) recipe title may not include any trademarks or brand names, except trademarks and brands owned by Johnsonville.

Recipe and optional photograph submitted as part of Contest entry (the "Submission") must be entrant's original creation and should not include copyrighted, trademarked, patented, previously published material, individuals, proprietary and/or brand names, logos, images or objects. Submissions requiring license or usage rights from any third party are not eligible. Submission cannot defame or invade the rights or privacy of any person, living or deceased, or otherwise infringe upon any third party's personal, proprietary or intellectual rights. Submission must be consistent with the Sponsor's brand reputation in the marketplace and must be suitable for audiences of all ages. Entrants agree that Submission may not contain, include or involve inappropriate content, for example but not limited to, profanity, defamatory statements, words or symbols widely considered offensive to individuals of any certain race, ethnicity, religious, sexual orientation or socioeconomic groups, threats to any person, place, business, or group. Conduct or activities in violation of these Official Rules, or any other content, display, materials and/or images that is or could be considered inappropriate, unsuitable or offensive, as determined by Sponsor in its sole discretion, and are subject to disqualification. Sponsor reserves the right to screen Entries prior to posting and those that do not meet the stated criteria above, or entries that (in the Sponsor's sole discretion) may technically meet the stated criteria but do not reflect the intent and the spirit of the provisions related to participation, are not eligible and may be disqualified without notification by the Sponsor to the entrant. Submission must be in English and in digital format. Only online entries will be eligible. No print or film submissions will be accepted for entry into this Contest. Photograph Submissions may be no larger than 2MB in file size. Photograph submission must be in one of the following formats: .jpg, jpeg, .gif, or .png. Submissions that exceed size limits will be disqualified. Submission must be compatible with upload specifications. Submission cannot have been submitted previously in a promotion of any kind or exhibited or displayed publicly through any means. Any Submissions that do not meet these requirements will not be considered.

ONLINE VOTING AND DETERMINATION OF "FAN FAVORITE" FINALIST: This is not a game of chance. Odds of winning depend on the number and quality of entries received. All eligible entries as they are submitted and approved will be featured at www.johnsonville.com/burgercontest between 12:01 a.m. CT on May 1, 2012 and 11:59 p.m. CT July 3, 2012 (the "Online Voting Period") for viewing and voting for the "Fan Favorite" Finalist by consumers. To vote, visit www.johnsonville.com/burgercontest during the Online Voting Period, follow the instructions, view entries and cast a vote as directed. The entry that receives the most online votes during the Online Voting Period will be determined as the potential "Fan Favorite" Finalist, subject to confirmation of eligibility and provided that any entry may be eliminated, regardless of vote total, in Sponsor's sole discretion (i) if it is not consistent with Sponsor's reputation in the marketplace, including its reputation for quality and integrity, (ii) if it does not reflect the goals of the promotion, or (iii) if the content of the entry is not suitable for all ages. In the event of a tie, the Sponsor will review the tied entries and choose as the potential "Fan Favorite" Finalist, the entry that best reflects the judging criteria as defined below in the "Judging Criteria and Determination of Finalists" section.

All entries will be screened prior to posting for voting and those that do not meet the stated criteria above in the "How To Enter" and "Additional Criteria for Entry" in the Sponsor's sole discretion are not eligible and will be disqualified without notification by the Sponsor to the entrant. Voting is limited to one (1) vote per person/authorized e-mail account holder per calendar day during the Online Voting Period. Offers to pay for votes or offers of like-kind exchanges are NOT permissible. Use of third-party websites, online social networking tools, or similar devices primarily designed or intended to generate or trade votes, as determined in Sponsor's sole discretion, is expressly prohibited. Use of personal social media accounts, blogs and websites to direct participants to voting site is permissible.

FINALIST JUDGING CRITERIA, BONUS POINTS OPPORTUNITY AND DETERMINATION OF FINALISTS: The Judging Panel (defined below) will select up to five (5) Finalists on or about July 17, 2012, based on the judging criteria below. The "Judging Panel" will consist of marketing representatives from Johnsonville and/or representatives appointed by Johnsonville. All entries will be evaluated on a 75-point scale, with maximum points in each category as follows: a maximum of twenty-five (25) points for creative and appealing use of Johnsonville product(s) in the recipe; a maximum of twenty-five (25) points for ease of preparation, which is defined as the overall time and techniques required to make the recipe; and a maximum of twenty-five (25) points for perceived taste which is defined as pleasing to the pallet with balance and pleasant aftertaste. Bonus Points Opportunity: a maximum of five (5) bonus points for visual presentation of the recipe are available for entries that include an optional photograph of the prepared, original recipe. Up to five (5) individuals whose entries have the highest judging score will be determined as potential Finalists. Only one finalist designation per entrant, regardless of number of entries submitted. Any entry may be eliminated, regardless of point total, in the judges' sole discretion (i) if it is not consistent with Johnsonville's brand reputation in the marketplace, including its reputation for quality and integrity, (ii) if it does not reflect the goals of the Contest, (iii) if the language or imagery of the Submission is not suitable for all ages, (iv) or if the entry is so deficient in content or execution as to be unclear or inappropriate, or (v) if the entry was submitted from an entrant who was selected as the potential "Fan Favorite" Finalist. In the event of ties in point totals among potential Finalists, the Judging Panel will revisit the tied entries and choose as the potential Finalist winner(s), the entry(s) that best reflect all criteria as a whole.

NOTIFICATION OF FINALISTS: One (1) potential "Fan Favorite" Finalist as determined by the above online voting and up to five (5) potential Finalists as determined by the above judging criteria, (collectively the "Finalists"), will be notified by phone/express mail to the phone number/address indicated on the potential Finalist's Official Online Entry Form on or about July 18, 2012 by Administrator, an independent judging organization whose decisions on all matters relating the Contest are final. The potential Finalist must complete, sign, and return to Administrator a Background Investigation Authorization Form within three (3) calendar days of notification, and an Affidavit of Eligibility, Liability Release, Publicity Release, Licensing Agreement and the appropriate tax documents within seven (7) calendar days of notification (collectively the "Documents") in order to claim his/her prize. If a potential Finalist cannot be contacted within four (4) calendar days after the first attempt to contact or fails to sign and return the Documents within the required time period, the prize will be forfeited and the Finalist entry that received the next highest judging score will be designated a potential Finalist, time and circumstances permitting. Final designation as a Finalist depends on verification of eligibility as determined by Sponsor. Return of any Finalist notification as undeliverable or failure to accept any prize within the specified time period will result in disqualification and forfeiture of Finalist status and prize. Potential Finalists' travel guest must be 18 years of age or older and will be required to complete, sign and return to Administrator a Liability Release and Publicity Release in the time specified in order to participate in the prize.

Background Check: Sponsor reserves the right to conduct a background check on a potential Finalist and reserves the right in its sole discretion to disqualify the potential Finalist from proceeding in the Contest as a Finalist or potential Grand Prize winner based on the results of such background check, if the Sponsor determines in its sole discretion that the potential Finalist might reflect negatively on Sponsor. Factors that would result in disqualification as a Finalist include, without limitation, the potential Finalist having been convicted of a felony or misdemeanor, being delinquent on a government-ordered payment, such as child support, spousal support, alimony, tax payments, etc., or any other criminal or civil offense determined at the sole discretion of the Sponsor.

GRAND PRIZE JUDGING CRITERIA AND DETERMINATION OF GRAND PRIZE WINNER: Up to six (6) Finalists will be required to attend and prepare the recipe as submitted on their Official Online Entry Form onsite at the Grand Prize Judging Event in New York, NY on August 11, 2012 for the Judging Panel (defined below). The Grand Prize Judging Event may occur live on national television. The actual time of the Grand Prize Judging Event is subject to the sole discretion of Sponsor. Finalist's failure to arrive at the designated time may result in disqualification. The Judging Panel will select one (1) potential Grand Prize winner onsite based on the judging criteria below. The "Judging Panel" will consist of marketing representatives from Johnsonville and/or representatives appointed by Johnsonville. Finalist entries will be evaluated on a 100-point scale, with maximum points in each category as follows: a maximum of twenty-five (25) points for visual appeal of recipe and presentation which is defined as professional technique, style, confidence and creative presentation; a maximum of twenty-five (25) points for creative and appealing use of Johnsonville product(s) in the recipe; a maximum of twenty-five (25) points for ease of preparation, which is defined as the overall time and techniques required to make the recipe; and a maximum of twenty-five (25) points for taste which is defined as pleasing to the pallet with balance and pleasant aftertaste. The Finalist with the highest judging score will be determined as the potential Grand Prize winner. Any entry may be eliminated, regardless of point total, in the judges' sole discretion (i) if it is not consistent with Johnsonville's brand reputation in the marketplace, including its reputation for quality and integrity, (ii) if it does not reflect the goals of the Contest, (iii) if the language or imagery of the Submission is not suitable for all ages, (iv) or if the entry is so deficient in content or execution as to be unclear or inappropriate. In the event of ties in point totals among potential Finalists, the Judging Panel will revisit the tied entries and choose as the potential Grand Prize winner, the entry that best reflects all criteria as a whole. The potential Grand Prize winner must complete, sign, and return to Administrator an Affidavit of Eligibility, Liability Release, Publicity Release, and Personal Services Agreement within seven (7) calendar days of notification (collectively the "Grand Prize Documents") in order to claim his/her prize. If the potential Grand Prize winner fails to sign and return the Grand Prize Documents within the required time period, the prize will be forfeited and the Finalist entry that received the next highest judging score will be determined the potential Grand Prize winner, time and circumstances permitting. Final designation as a Grand Prize winner depends on verification of eligibility as determined by Sponsor. Return of any Grand Prize notification as undeliverable or failure to accept any prize within the specified time period will result in disqualification and forfeiture of the prize.

PRIZES AND APPROXIMATE RETAIL VALUES:
Up to Six (6) Finalist Prizes: Trip for Finalist and one (1) guest to New York, NY August 10 – 12, 2012 for opportunity to compete for $10,000 in the Grand Prize Judging Event live on national television. Trip includes round trip, coach class airfare from the major airport nearest the Finalist's residence (selected at the sole discretion of the Sponsor); two (2) night's hotel accommodations in one (1) double occupancy room (hotel to be selected at the sole discretion of the Sponsor; excluding meals, room service, or other incidentals); ground transportation to/from the airport/hotel in New York and to/from the hotel/Grand Prize Judging Event location; one (1) $50 Johnsonville merchandise pack including one (1) branded duffle bag, one (1) branded water bottle and one (1) branded coffee mug (items selected at the sole discretion of the Sponsor); one (1) $250 Gift Card intended to assist with travel related expenses; and one (1) $1,033.33 gross-up payment awarded as a corporate check to assist with tax liability. Approximate Retail Value (ARV) of the Finalist Prize is $4,133.33 each.

Airline carrier's regulations and conditions apply. Trip may not be combined with any other offer and travel may not qualify for frequent flyer miles. Finalist and guest must possess any necessary valid travel documents (i.e., valid government-issued photo ID) in order to travel. Trip must be taken August 10 – 12, 2012 or prize will be forfeited; trip dates and location are subject to change and will be determined at the sole discretion of the Sponsor. Sponsor will determine airline and flight itineraries in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of the flight. Seat selection and timing of trip subject to availability and confirmation of reservations and any change incurred while booking travel are winner's sole responsibility. No refunds or credit for changes are allowed. All other expenses and costs, not expressly listed above, including, but not limited to, federal, state, and local taxes, tips, entertainment, transfers, and transportation to and from Finalist's home residence are the Finalist's sole responsibility. These are estimated values only. The actual value of the Finalist Prize is expected to vary, based on the point of origination, airfare fluctuations, and hotel pricing. If the actual value of the travel portion of prize is less than stated, the difference will not be awarded in cash, and no such claim will be honored. If the Finalist resides within 300 miles of the travel destination, alternate travel arrangements may be made by the Sponsor at its sole discretion and the value of prize may be adjusted accordingly. Travel restrictions, conditions and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen tickets. In the event Finalist has no guest accompany him/her on the trip to New York, NY, the Finalist Prize will be awarded in increments appropriate for the actual number of travelers and Finalist will not receive any compensation for such substitution.

One (1) Grand Prize: $10,000 awarded in form of a corporate check and one (1) $3,333.33 gross-up payment to assist with tax liability. ARV of the Grand Prize is $13,333.33.

TOTAL APPROXIMATE RETAIL VALUE OF PRIZES TO BE AWARDED DURING THE CONTEST PERIOD IS $38,133.31.

All federal, state, and local taxes and fees are the sole responsibility of the Prize winner. Prize is nontransferable and no substitution or cash equivalent is allowed, except in Sponsor's sole discretion. Prize consists only of the items specifically listed as part of the prize. Sponsor, in its sole discretion reserves the right to substitute prize of the same approximate retail value.

Publicity Release. Except where prohibited, entry into the Contest and/or acceptance of a prize constitutes consent that the entrant's, winner's and travel guest's names, likenesses, voices, and/or biographical data may be used for advertising, promotional or any other purposes without limitation and without additional notice, compensation, or consent.

ONLINE REGISTRATION: This Contest is intended for viewing in the fifty (50) United States and the District of Columbia only and shall be construed and evaluated only according to U.S. law. Do not enter this Contest if you are not located in and a legal resident of the fifty (50) United States of America or the District of Columbia. The use of any automated devices in connection with this Contest is prohibited. If for any reason, the computerized entry portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other cause beyond the control of Sponsor and/or its affiliates which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest, Sponsor reserves the right at in its sole discretion to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Contest. Neither Sponsor nor its affiliates assume any responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries, including any error that may result in an erroneous appearance of qualification for a prize. Neither Sponsor nor its affiliates are responsible for any problem or technical malfunction of any computer equipment or software that results in loss of entry. WARNING: ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY COMPUTERIZED SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH ATTEMPT BE MADE, SPONSOR AND THEIR AFFILIATES RESERVE THE RIGHT TO SEEK DAMAGE FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Contest entries generated by a script, macro or other mechanical or automated means are ineligible and will be disqualified. All entries must include a valid e-mail address for the entrant. In the event of dispute as to the identity or eligibility of a winner based on an e-mail address, the winning entry will be declared made by the "Authorized Account Holder" of the e-mail address submitted at the time of the entry. The Authorized Account Holder is the person to whom the applicable Internet service provider or other organization (such as business or educational institution) has assigned the e-mail addresses for the domain associated with the submitted e-mail address.

BY ENTERING, entrant agrees to accept and abide by the Official Rules of this Contest. All decisions by Sponsor and Administrator regarding this Contest are final. By entering, entrant agrees to be notified by phone, e-mail or mail provided on the entrant's Official Online Entry Form by the Sponsor or Administrator for the purposes of the administration of this Contest. By entering and/or accepting a prize, entrant agrees to hold harmless Released Parties, Facebook, and each of their respective parent companies, subsidiaries, affiliates, promotional partners, subsidiaries, service agencies, independent contractors, and all of the officers, directors, employees, agents and representatives of the above organizations from any and all injury, loss or damage to person, including death or property, due in-whole or in-part, directly or indirectly, to the acceptance or use/misuse of a prize, participation in the Contest and any related activity. Neither Sponsor nor its affiliates are responsible for any typographical or other error in the printing of this offer, administration of the Contest, or in the announcement of prizes. In the event the Sponsor is prevented from continuing with this Contest, or the integrity and/or feasibility of the Contest is undermined by any event including, but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order or regulation, order of any court or jurisdiction, or by other cause not reasonably within the Sponsor's control (each a "Force Majeure" event or occurrence), Sponsor shall have the right, in its discretion, to abbreviate, modify, suspend, cancel, or terminate the Contest without further obligation. In no event will more than the stated number of prizes be awarded. If Sponsor, in its sole discretion, elects to abbreviate the Contest as a result of a Force Majeure event, Sponsor reserves the right, but shall have no obligation, to award the prize from among all valid and eligible entries received up to the time of such Force Majeure event. All entries are the property of Sponsor and will not be returned.

WINNERS LIST: For the names of the Finalists and Grand Prize winner, send a self-addressed, stamped envelope to be received by September 30, 2012 to: Johnsonville "No Ordinary Burger Contest" Winners' List, Attn: Promotions Department, 5000 South Towne Drive, New Berlin, WI 53151. Vermont residents may omit return postage.

Sponsored 2012 by Johnsonville Sausage, LLC, P.O. Box 906, Sheboygan Falls, WI 53085

The Contest is administered by GMR Marketing LLC, 5000 South Towne Drive, New Berlin, WI, 53151.